Only the Good Staff - Ben Rosenberg, VIC

Tell us a bit about yourself

I've been working within hospitality since I was 17 years old. Starting out in events followed by a cafe where I fell in love with hospitality and serving people! I was lucky enough to move to New York at 23 and help start Bluestone Lane and open several stores around the city. The journey ended at 26 and I embarked on a yoga teacher training as a break and resided in Bali. I decided at 28 it was time to give hospitality one more shot and I opened a small cafe in a co working space in St Kilda - Freelancer Cafe followed by a Caribbean Bar and Kitchen in Prahran...and now, here I am - doing what I know best, serving the people of Victoria the product I have worked with the most - Prana!

What's your journey like with Prana so far? What can you tell us about the culture?

It's been a long journey! I started with them in New York selling the good stuff on my days off, 8 years later - I'm back working for them, this time, in my home city! - I think that speaks pretty highly of the culture and the good people that are involved!

When you're not slinging Chai around VIC, what do you do in your spare time? 

I have just started swimming - which I am taking to like a duck out of water. I regularly walk my dog - Bella, and love an early morning coffee and spending quality time with my Sicilian woman!

What are 3 things you can't live without?

Black Coffee, Quiet Mornings, Sunshine (Summer!) 

What's your favourite way to enjoy the good stuff?

The OG. Soy, a bit of honey and a cinnamon dust - as it gets warmer - Cold Brews! 

Tell us something strange about you

I am the youngest of 6, and my ears stick out and when you try to pin them back, they click?  

If you could go anywhere in the world tomorrow, where would you go and why?

I am a big softy for New York in summer - it's a second home to me. But probably the islands of Sicily where my partner, Mels' family is from.

Any big goals or plans for the next year?

I can't tell you yet. It's a secret..