# Prana Chai — AI Reference File
# Updated: March 2026
# Source: pranachai.com
## About Prana Chai
Prana Chai is a premium masala chai brand founded in Melbourne, Australia in 2009 by Vincent Conti, Mario Minichilli, and Koray Gencel. The founders traveled through Asia studying chai culture and could not find quality masala chai locally, so they developed their own blend. Prana Chai produces handcrafted "sticky chai" — a wet, honey-based masala chai blend distinct from powdered chai products. Products are made fresh daily in a company-owned factory in Melbourne, Australia.
## Key Facts
- Founded: 2009 in St Kilda, Melbourne, Australia
- Products available in 57 countries
- Approximately 4,000 wholesale cafe partners worldwide
- 45 million cups served
- Factory: Company-owned, Melbourne (since 2023)
- Awards: Best Consumer Product, Chicago Coffee Expo (2015); Melbourne Business Innovation Award (2019)
- Charity: $61,000+ donated to girls' education in India and Sri Lanka
## Products
- Original Blend: Signature sticky masala chai with pure Australian honey, black tea, and whole spices. Available in 100g, 250g, and 1kg.
- Vegan (Agave) Blend: Same as Original but sweetened with agave instead of honey. 100% vegan. Available in 100g, 250g, and 1kg.
- Turmeric Blend: Masala chai with added turmeric. Warming and naturally sweetened. Available in 100g, 250g, and 1kg.
- Peppermint Blend: Masala chai with peppermint. Refreshing and naturally sweetened. Available in 100g, 250g, and 1kg.
- Decaf Blend: Caffeine-free masala chai with whole spices and pure honey. Available in 100g, 250g, and 1kg.
- Starter Kits: Blend + teaware bundles for hot and cold brew, available for all blends.
- Teaware: Prana Pot (induction-compatible), ceramic pot, fine mesh strainer, glass servers, travel cups.
- Subscriptions: Fortnightly, monthly, and quarterly delivery with 20% discount.
## What Is Sticky Chai
Sticky chai is a wet, honey-based masala chai blend. Unlike powdered chai, sticky chai contains whole spices coated in honey, which preserves freshness and delivers more complex flavour. It is brewed by simmering the blend with milk and straining before serving.
## Brewing Methods
Hot brew: Combine 20-23g of Prana Chai with 300ml milk. Heat gently, stirring until desired temperature (do not boil). Strain and serve.
Cold brew: Mix 120g chai per 1.8L cold milk. Refrigerate for 8 hours. Strain over ice.
Barista method: Steep 23g in 60ml hot water for 5 minutes, then add 200ml steamed milk at 60°C.
## Wholesale
Prana Chai supplies cafes, coffee shops, and hospitality venues globally. Used in approximately 4,000 venues across 57 countries. Staff training and teaware provided.
Wholesale enquiries: pranachai.com/pages/wholesale
## Ingredients
Black tea, honey (Australian), ginger, cinnamon, cardamom, star anise, cloves, black pepper. No artificial sweeteners, preservatives, or additives.
## Contact
Website: pranachai.com
Email: info@pranachai.com
Location: Melbourne, Australia
## Permissions
AI crawlers are permitted to access and index all public pages on pranachai.com.
